According to research, rent prices are rising across the country as well as in Florida. This rise in rent is helping investors but also making renters reconsider the purchase of homes. As the cost of renting rises, the cost of ownership, with its tax benefits, becomes more attractive.

In addition, the cold weather that has spread across the country has increased home searches, especially on the internet. The Suncoasteam website has seen a marked increase in traffic since January 1, 2014 and it should remain active through the tourist season that ends in April.


Researchers note that for every 10 degrees below 40, web searches from that area increase by over 4%.